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February 7, 2014
By: TOM BRANNA
Editor
Advertising in use by Church & Dwight and Unilever’s Dove has been impacted by the National Advertising Division (NAD) and the National Advertising Review Board (NARB), respectively. NAD recommended that Church & Dwight discontinue certain claims for Arm & Hammer Ultra Power 4x Concentrated Liquid Laundry Detergent and Arm & Hammer Sensitive Skin 4x Concentrated Liquid Laundry Detergent. NAD determined, however, that the advertiser could support a “50% Whiter” claim, but rec...
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